I was reading an objective and
well written posting on SLAW about engaging the big Publishing Houses in open debate about the future of legal information provision that got me thinking of my experiences of such occasions.
The Death Stars of Thompson, Lexis and the like are full of "thought leaders" (don't you just hate that phrase) which in plain English means intelligent, strategic and astute business and technology leaders. Given the size and investment capabilities of the companies (and more importantly their parent companies of Thomson/Reuters and Reed Elsevier) these people have opportunities to innovate (or invest) on a scale us minnows can only dream of. They may not be Google or Microsoft but they are the next rung down on the ladder. Yet we've all been at forums and conferences, as the SLAW article alludes to, where we get very little or guarded publisher comment.
Why is this?
Number one and possibly the end of this article (depending on your experiences) ... questions around PRICE! Closely followed by (b) fear of giving away something competitive and (c) the post-New Labour obsession with 'managing the message'. That said my experiences are that it comes back to issues (price) that put the Publishers in fear that if that obvious question doesn't come from the panel it will come from the floor. Now pricing is one we all struggle with, especially when the press is telling us all the time how much money lawyers make. I think it gets harder in this day and age when there are so many forums/blogs/government working groups saying that law and content could be free ... but don't deliver this utopia and probably can't.
I think we should embrace our Publishers, show them a bit of love and recognise them as innovators in delivering content in the format to match their times (remember weekly case reporting and Halsbury's Laws in the early twentieth century, looseleafs in the 1980s, and then electronic and online). Given that we're all missing our loving venture capitalists in the current climate, it may well be the Death Star Publishers that have the resources to move thing forward in the next few years ... we need to get them talking so we can influence their investments.
So be nice (as you can) to your Publishers and get them talking openly and let's get influencing. Makes sure that we focus on getting them talking with the following guide:
(1) the forum is set up to encourage collaboration
(2) the subjects discussed are ones everyone can share learning of what they do and need.
(3) recognise the Publishers bring innovation, rich content and are a technological player you want to get onside.
(4) don't talk about pricing ...
Of course if you get the one of those MBA educated types who gives a carefully rehearsed, scripted messaged line or two and then falls to pieces on the first intelligent question from the floor then tear in!